By Walter Isaacson
El nombre de Steve Jobs es sinónimo de innovación, liderazgo y éxito. Su personalidad arrolladora, su intuición para los negocios y su carisma hicieron de él un gurú de los angeles tecnología, que logró convertir a su empresa, Apple, en los angeles compañía de innovación tecnológica más importante del mundo.
Steve Jobs lideró desde l. a. dirección de Apple los angeles revolución de l. a. industria musical y de telefonía. Consiguió una simbiosis poco ordinary al crear productos de culto que se han convertido en productos de masas. Millones de personas de todo el mundo han seguido sus presentaciones a través de net, y han hecho colas durante horas fuera de sus tiendas para ser los primeros en comprar el último dispositivo de Apple. Su experiencia es, y seguirá siendo dentro de cien años, un caso de estudio en las mejores escuelas de negocios.
«Las personas que están lo suficientemente locas como para pensar que pueden cambiar el mundo son las que lo cambian.» Anuncio «Piensa diferente» de Apple (1997).
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