By John Adair
''The artwork of artistic Thinking'' presents transparent, useful directions for constructing one's powers as an inventive philosopher. utilizing examples of marketers, authors, scientists and artists, John Adair illustrates a key point of creativity in every one bankruptcy.
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Additional info for The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas
Sample text
But was it? You will never even brush your teeth in precisely the same way as yesterday. Every minute is unique. The essence of the creative act is to see the familiar as strange. Anon 19 Art of Creative Thinking 1-134:Creative Thinking 3/4/07 10:37 Page 20 Art of Creative Thinking 1-134:Creative Thinking 3/4/07 10:37 Page 21 4 Widen your span of relevance To perceive things in the germ is intelligence. Lao-Tzu Farming in his native Berkshire in the early eighteenth century, the British agriculturalist, Jethro Tull, developed a drill enabling seeds to be sown mechanically, and so spaced that cultivation between rows was possible in the growth period.
He was escorted aboard HMS Bellerophon. It was a new experience for him to see the inside of a ship of the Royal Navy, the instrument of France’s defeat at Trafalgar a few years earlier. An English eyewitness on 33 Art of Creative Thinking 1-134:Creative Thinking 3/4/07 10:37 Page 34 The Art of Creative Thinking board noticed that ‘he is extremely curious, and never passes anything remarkable in the ship without immediately demanding its use, and inquiring minutely into the manner thereof’. ‘The important thing is not to stop questioning’, said Einstein.
Swiss proverb 43 Art of Creative Thinking 1-134:Creative Thinking 3/4/07 10:37 Page 44 Art of Creative Thinking 1-134:Creative Thinking 3/4/07 10:37 Page 45 9 Listen for ideas Give us grace to listen well. John Keble ‘You hear not what I say to you’, said the Lord Chief Justice to Shakespeare’s Falstaff. ‘Very well, my Lord, very well’, replies the irrepressible old rogue. ’ Poor listening ability is a common affliction, but creative thinkers do not suffer from it. Although we know very little about Falstaff’s creator we can at least surmise with some confidence that he was a good listener.