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Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman, Greg McKeown

24 February 2017 adminLeadership

By Liz Wiseman, Greg McKeown

Are you a genius or a genius maker?

We've all had event with dramatically kinds of leaders. the 1st style drain intelligence, power, and strength from those round them and continually must be the neatest ones within the room. those are the assumption killers, the power sappers, the diminishers of expertise and dedication. at the different part of the spectrum are leaders who use their intelligence to magnify the smarts and services of the folk round them. while those leaders stroll right into a room, mild bulbs burst off over people's heads, principles circulation, and difficulties get solved. those are the leaders who encourage staff to stretch themselves to convey effects that surpass expectancies. those are the Multipliers. And the realm wishes extra of them, specially now, while leaders are anticipated to do extra with less.

In this attractive and hugely sensible ebook, management professional Liz Wiseman and administration advisor Greg McKeown discover those management types, persuasively displaying how Multipliers could have a resoundingly confident and ecocnomic impression on organizations—getting extra performed with fewer assets, constructing and attracting expertise, and cultivating new rules and effort to force organizational switch and innovation.

In interpreting information from greater than one hundred fifty leaders, Wiseman and McKeown have pointed out 5 disciplines that distinguish Multipliers from Diminishers. those 5 disciplines should not in keeping with innate expertise; certainly, they're talents and practices that everybody can learn how to use—even lifelong and recalcitrant Diminishers. vigorous, real-world case reviews and sensible assistance and methods convey to existence every one of those rules, exhibiting you the way to develop into a Multiplier too, even if you're a new or an skilled supervisor. simply think what you may accomplish if you happen to may well harness all of the power and intelligence round you. Multipliers will express you ways.

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Example text

Wann sind Marken besonders erfolgreich? Wenn sie es schaffen, eindeutig und unverwechselbar für ein bestimmtes Thema zu stehen, so wie BMW für „Freude“, dm für „Menschenfreundlichkeit“ und Saturn für „Geiz“. Im Unterschied zu einem Leitbild, in dem häufig sehr viele austauschbare und unkonkrete Aspekte benannt werden, reduzieren sich erfolgreiche Markenstrategen auf die wesentlichen Aspekte und fassen diese möglichst zutreffend und individuell in Worte. Markenpositionierung heißt immer Profilierung.

Ihre Kollegen erkannten zwar die Notwendigkeit, die Anzahl der Botschaften an die Führungskräfte zu reduzieren, doch sie sahen aus politischen Gründen keinen Weg, dies jetzt noch zu tun, da bereits zu viele Menschen an der Entwicklung der Leitlinien beteiligt worden seien, weshalb sie nun auch genau so im Unternehmen „ausgerollt“ werden müssten. Ein wunderbares Beispiel dafür, wie oft in Unternehmen Vorgehensweisen entschieden werden, die nicht sinnvoll sind – und dies wider besseres Wissen. Inwiefern ist ein markenspezifisches Führungsverständnis anders als die Führungsleitlinien?

Das Wort „Kundenservice“ kam 230 Mal vor, „Kunden“ 211 Mal, „Qualität“ 194 Mal, „Wert“ 183 Mal, „Mitarbeiter“ 157 Mal, „Wachstum“ 118 Mal, „Umwelt“ 117 Mal, „Gewinn“ 114 Mal, „Führung“ 104 Mal und „der/die/das Beste“ 102 Mal (Brandtner 2009). Wie soll etwas so Austauschbares normative Wirkung entfalten? at) eingerichtete Werteforum zeichnet ein ähnliches Ergebnis. Dort haben bislang 95 Firmen durchschnittschlich vier bis fünf Werte eingetragen. Am häufigsten genannt werden die Begriffe „Innovation und innovativ“, „Integrity“, „Motiviert“, „Qualität“, „Verantwortung“ und „kompetent“.

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