By Michael Miller
Shows how you can use YouTube for powerful company advertising and marketing and is now up to date to incorporate new enterprise comparable YouTube features
- Includes case stories -- examples of companies, huge and small, who're effectively utilizing YouTube as a part of their affiliate marketing online mix
- Includes four new chapters that conceal the newly extra business-related beneficial properties on You Tube.
- In one month over 70 million humans considered greater than 2.5 billion video clips on YouTube.com
Read Online or Download YouTube for Business: Online Video Marketing for Any Business PDF
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Extra info for YouTube for Business: Online Video Marketing for Any Business
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In addition, click-through rates are four to five times higher than with traditional text or image ads. • Viewers actually watch video ads. On average, video ads play two thirds of the way through. Here’s how Rick Bruner, research director at DoubleClick, assessed the results: Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales. The results show that there are clear ROI advantages to placing video ads. We expect to see strong growth in the number of companies reaping the benefits of online video advertising in the coming months and years.
Foster & Smith Pet Supplies. While this type of video is not a hard sell, and shouldn’t be, the company benefits when viewers need to buy related equipment. Product Presentations and Demonstrations You can also use YouTube for more obvious selling efforts, the most common of which is the product presentation or demonstration. Here is where you use the video medium to show customers a particular product, in the kind of detail you just can’t do in print or on a web page. Many products are good candidates for video demonstrations, from kitchen appliances and power tools to computers and other electronic gadgets.
You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan. This chapter walks you through the elements of a successful YouTube marketing strategy—what you need to do, why, and how. 22 Part I M a r k e t i n g Yo u r B u s i n e s s O n l i n e w i t h Yo u Tu b e What Is the Purpose of Your YouTube Videos? Let’s start with the most basic strategic issues for any marketing professional: What is the purpose of your YouTube videos? What is your goal? Why do you want to market via YouTube?