By Bob Baker
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Extra resources for Poor Richard's Branding Yourself Online
To succeed online, you must do the following: 16 Poor Richard’s Branding Yourself Online Build trust—Not only must people know who you are, they also need to feel certain that you conduct yourself honestly and with integrity. You build trust with everything you do—and don’t do. If you promise a response within two days, make sure you don’t let more than 48 hours slip by without responding. If you offer a weekly newsletter, stick to that schedule (I’ve made the mistake of straying from a publishing schedule—and I can tell you, business is better when you deliver what you promise).
You subscribe to Harold Fernburger’s Southpaw Strike e-mail newsletter and vow to return to his site often, since he adds new information every week. What just happened? Before you made this discovery, the name Harold Fernburger meant nothing to you. It was just another name is a sea of names. Before you stumbled upon his site, the topic of left-handed bowlers gave you no reference points or associations; it brought up a blank screen in your mind. Once you found his site, the two things—the name and the specialty—were not only connected, they were welded together in your brain.
His illustrations have appeared in MAD magazine, on MTV and Nickelodeon, and in 26 children’s books and how-to titles. Staake knows how to make good use of his name and personality online. Here are just some of the labels he uses for sections of his site: Poor Richard’s Branding Yourself Online • • • • • • 39 Bob Art Bob News Bob Press The Daily Bob Bob-O-Rama Bobliography What I like about Staake’s site (besides the fact that it repeatedly uses my first name) is that he’s filled it with tons of fun and informative content that reinforces who he is and what he does best.