By Rodolphe
Le temps presse ! Le cerveau du Pr. Yves Fréhel n'a toujours pas livré l. a. formule de sa créatine d'éternité et son corps agonisant ne peut plus supporter qu'une seule et ultime intrusion. Conscients de l'enjeu, les laboratoires Torrent ont dépêché un gros ponte depuis les Etats-Unis pour prendre les choses en mains. Le plan de l. a. dernière probability consiste à replonger Fréhel à l'instant même de sa «mort». Ses fantômes personnels sauront-ils lui arracher son précieux secret... ?
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In addition, click-through rates are four to five times higher than with traditional text or image ads. • Viewers actually watch video ads. On average, video ads play two thirds of the way through. Here’s how Rick Bruner, research director at DoubleClick, assessed the results: Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales. The results show that there are clear ROI advantages to placing video ads. We expect to see strong growth in the number of companies reaping the benefits of online video advertising in the coming months and years.
Foster & Smith Pet Supplies. While this type of video is not a hard sell, and shouldn’t be, the company benefits when viewers need to buy related equipment. Product Presentations and Demonstrations You can also use YouTube for more obvious selling efforts, the most common of which is the product presentation or demonstration. Here is where you use the video medium to show customers a particular product, in the kind of detail you just can’t do in print or on a web page. Many products are good candidates for video demonstrations, from kitchen appliances and power tools to computers and other electronic gadgets.
You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan. This chapter walks you through the elements of a successful YouTube marketing strategy—what you need to do, why, and how. 22 Part I M a r k e t i n g Yo u r B u s i n e s s O n l i n e w i t h Yo u Tu b e What Is the Purpose of Your YouTube Videos? Let’s start with the most basic strategic issues for any marketing professional: What is the purpose of your YouTube videos? What is your goal? Why do you want to market via YouTube?