By Richard Nacht
As extra conventional advertising avenues and automobiles proceed to lose marketplace proportion to their electronic cousins, the true property will be clever to achieve as a lot knowing as we will be able to approximately the entire capability merits inherent within the natural world-wide-web and the entire new techniques, together with running a blog. Richard and Paul expertly element and make clear this new phenomenon for actual property pros during this new booklet.
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Extra info for Realty Blogging: Build Your Brand and Out-Smart Your Competition
Sample text
A header tag can be thought of as the main section headers in a term paper—they tell the reader, in this case the search engines, what the major point of the site is (remember, we mentioned that blogs give search engines exactly what they want). This header tag should approximate the content in your title and reinforce for the search engines the topic of your site. Your blog also should have keyword and description metatags. Similar to title and header tags, keyword and description metatags are information inserted into the header area of your blog that provide search engines additional data about the nature of your blog.
This chapter focuses on ways to make your influence count! 38 REALTY BLOGGING BLOGS: PERSONALIZATION SUPERCHARGED First, we need to establish the benchmarks, which are the general pillars of blogging tradition. They are honesty, transparency, and passion. Blogging is at its heart an exercise in openness. ” It is within the pages of a diary that you write your innermost thoughts and feelings. While we don’t advise doing exactly that on a business blog, the spirit in which you write is the same.
Blogs Have Search Engine–Friendly Code Blogs are text-rich publishing tools, meaning that they contain more plain text than most Web sites. Unlike many Web sites, blogs are not encumbered with lots of poorly formatted HTML code, images, or Flash animations. Instead, they use a search engine–friendly code format called Cascading Style Sheets (CSS). Less code equals easier crawling by search engines and greater visibility and clarity of content. This “leanness” of code enables search engines to understand the topical nature of your blog better.