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By Invitation Only: How We Built Gilt and Changed the Way by Alexis Maybank

25 February 2017 adminBiography History

By Alexis Maybank

Gilt, presently worth greater than $1 billion, was once introduced by means of Alexis Maybank, Alexandra Wilkis Wilson, and 3 colleagues in 2007. it truly is essentially the most attention-grabbing startups of modern years. And all of it started with one daring concept: to convey pattern revenues on-line and alter the best way hundreds of thousands shop.
 
As they write concerning the day Gilt.com went stay: “We had created an internet site that can in all likelihood swap the principles of retail…If procuring was once often a gradual, leisurely activity…it could now be aggressive, addictive, pressing, thrilling…not simply more uncomplicated, yet much more fun.”
 
Alexis and Alexandra percentage their point of view during this dramatic tale of Gilt’s beginning, upward push, and evolution. They exhibit how they juggled the conflicting wishes in their providers, engineers, sellers, and power traders. They clarify how they combined their person strengths and weaknesses and controlled their swiftly transforming into group. they usually take us during the darkest moments of the recession while Gilt may simply have died.

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Additional resources for By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

Example text

One of us (Alexis) marvels at her friend’s ability to form and sustain relationships with thousands of people simultaneously; the other (Alexandra) shakes her head at her friend’s capacity for risk and preternatural calm in any situation. We complement each other’s strengths and weaknesses. Each of us genuinely believes the other is the best out there at what she does. We have always turned to each other for advice, coaching, honest feedback, and emotional support. And we know that no disagreement involving the company we’ve helped build over the last five years is worth jeopardizing the friendship we’ve built over the last fifteen.

It was proof that our word-of-mouth marketing techniques were working—and that news of Gilt was spreading virally, exponentially, taking on a life of its own. That first day, while the orders began coming in at a respectable clip, the silence in our office was deafening. Not a single shopper contacted us via Meebo chat or phone, and we got a whopping one e-mail. One! Unlike at Bulgari and Louis Vuitton, Alexandra’s former employers, where customers were demanding, exacting, and prone to grilling employees about a product’s provenance, the Gilt customer immediately revealed herself to be savvy, self-directed, and efficient, with no need (or perhaps time) for hand-holding.

Alexis’s focus at eBay Motors was business development, so she threw herself into understanding everything from the motorcycle industry to the used parts industry and developing a plan to sell the business to its target audience. She and her team wanted to promote eBay Motors through word-of-mouth (or viral) marketing. They aimed to find bike enthusiasts and car collectors, the kind of passionate hobbyists who would tell all of their friends about the new way to buy and sell cars, motorcycles, and parts that eBay was pioneering.

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