By Greg Niemann
Even if its brown trucks are on each block and its supply provider reaches greater than 2 hundred international locations, UPS is without doubt one of the world’s so much underestimated and misunderstood companies.
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of ways a small messenger provider grew to become a company tremendous. mammoth Brown finds the awesome 100-year heritage of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan enterprise philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.
vast Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration type and strict rules coupled with excessive worker loyalty and robust hard work kin; from its ancient “anti-marketing” bias (why brown?) to its sterling model loyalty and attractiveness for caliber.
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Additional info for Big Brown: The Untold Story of UPS
Sample text
The company, founded in that six-by-seven-foot basement office, would eventually become United Parcel Service. c04 1/2/07 3:02 PM Page 43 4 THE FIRST BIG BROWN Today, in Seattle’s historic Pioneer Square area, gurgling water splashes through a densely green oasis called Waterfall Garden. Hardly anyone knows, unless they stop to peer at the modest sign, that the privately maintained park was opened by Jim Casey in 1977 on the exact site of the subterranean American Messenger Company office, in honor of UPS’s birthplace.
He wasn’t the typical corporate cheerleader. Casey’s archived gospel is not so much inspiring as preachy and relentless. What Jim lacked in pithy, dramatic oratory, he made up for with unusual and becoming modesty. Unpretentious, he always referred to other people’s good examples, never proclaiming his own. Today’s demanding business audiences might scratch their heads and wonder at the difference between this man and Jack Welch or Michael Eisner or Bill Gates or Lee Iacocca or John Chambers. Hardly a shining star, Jim Casey was more a steadily burning flame.
Much of the time he got around Manhattan in cabs, which he sometimes hailed with a shrill whistle from two fingers in his mouth, right up until he was bent over with age. For a period in the 1940s Jim owned a Packard, which he drove himself. If he allowed himself a Sunday drive to Westchester or New Jersey he spent his outing recording the travel times it might take him to get to different towns. Back in the office Monday morning, he would check his figures against the official company time allotted for UPS vehicles to make the same run.